WhatsApp has introduced a new Incognito Mode for its AI-powered chat feature, Meta AI, giving users more privacy and control while talking to the chatbot. With this update, conversations with Meta AI can now be kept private without being stored in the chat history.
The feature is being gradually rolled out to users worldwide and is expected to improve trust among people who want to use AI tools without leaving digital traces.
What is WhatsApp’s Incognito Mode for Meta AI?
Meta AI was recently added to WhatsApp, allowing users to ask questions, get summaries, write content, and generate ideas directly inside the app. Now, with the Incognito Mode, users can:
- Chat privately with Meta AI without messages being saved.
- Avoid storing prompts in the chat history.
- Exit Incognito Mode anytime to continue regular AI conversations.
This is similar to private browsing in web browsers, where activity is not stored.
Why This Matters
The update comes at a time when users are becoming increasingly concerned about data privacy and AI usage. By giving users the option to talk with Meta AI in Incognito Mode, WhatsApp aims to balance AI-powered convenience with user privacy.
Experts say this feature could encourage more people to use AI inside WhatsApp for personal and professional needs.
Summary Table
| Feature | Details |
|---|---|
| Feature Name | Incognito Mode for Meta AI chats |
| App | WhatsApp (Meta-owned) |
| Purpose | Provides private conversations with AI without saving history |
| Benefit | Better privacy, no chat storage |
| Availability | Rolling out globally in phases |








