Urban Company, India’s largest home services marketplace, is gearing up for its much-awaited IPO in 2025. Ahead of the launch, investor excitement is clearly visible in the grey market, where the company’s shares are commanding a 34% premium.

Grey Market Buzz

According to market reports, Urban Company’s IPO shares are trading in the grey market at a price significantly higher than the expected issue price. This suggests strong investor demand and confidence in the company’s growth story.

The grey market premium (GMP) often serves as an indicator of listing day performance. A 34% surge signals that the stock may see robust listing gains when it debuts on the stock exchange.

Why the Hype?

Several factors are driving investor interest in Urban Company’s IPO:

• Strong business model: Urban Company has established a trusted brand in home services, including cleaning, beauty, repairs, and wellness.
• Rising demand: India’s growing urban population is increasingly shifting to online home services.
• Profitability push: The company has recently focused on efficiency and better margins, making it more attractive for investors.
• Sector growth: The online services industry is projected to experience rapid growth over the next five years.

What Investors Should Know

• IPO Launch: Expected in late 2025.
• Grey Market Premium (GMP): ~34% above the issue price.
• Market Sentiment: Positive, with expectations of strong listing gains.

Experts, however, advise investors to look beyond just grey market trends and carefully study Urban Company’s financials, risks, and long-term potential before making investment decisions.

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