Furniture e-commerce platform Pepperfry has officially been acquired by Trent Company Ltd (TCC), a Tata Group subsidiary, in a major deal worth ₹659 crore. With this transaction, TCC now holds a 95.18% stake in Pepperfry, marking a significant move in the home and lifestyle retail segment.
The acquisition highlights Tata Group’s growing focus on the online furniture and home decor market. This area has seen strong demand post-pandemic as consumers increasingly prefer online shopping for large household items.
Pepperfry, founded in 2011 by Ambareesh Murty and Ashish Shah, has become one of India’s top furniture marketplaces, with both online and offline “Studio Pepperfry” stores across multiple cities.
Following the acquisition, Pepperfry is expected to operate as a subsidiary of Trent, leveraging Tata’s strong retail network (including Westside and Zudio) to expand its reach and strengthen its omnichannel presence.
Industry experts see this deal as a strategic play by the Tata Group to consolidate its footprint in lifestyle retail and compete with online furniture giants like IKEA, Urban Ladder, and Amazon Home.
📊 Summary Table
| Particulars | Details |
|---|---|
| Acquirer | Trent Company Ltd (TCC) – Tata Group subsidiary |
| Target Company | Pepperfry |
| Stake Acquired | 95.18% |
| Deal Value | ₹659 crore |
| Sector | Furniture & Home Décor E-commerce |
| Pepperfry Founders | Ambareesh Murty, Ashish Shah |
| Founded Year | 2011 |
| Purpose of Deal | Strengthen Tata Group’s presence in online home retail |
| Future Outlook | Expansion through omnichannel retail and integration with Trent’s ecosystem |
