Ad-tech startup SilverPush, known for its video advertising and AI-powered marketing solutions, has reported a setback in FY25. After posting profits in the previous financial year, the company slipped into losses, recording a net loss of ₹18 crore.
The company also witnessed a slowdown in growth, highlighting the challenges faced by Indian ad-tech firms in a highly competitive global market.
Founded in 2012, SilverPush has built its name by helping brands run AI-driven contextual and video ads across digital platforms. It has worked with several top global brands, but FY25 numbers show the company is struggling to maintain momentum.
Industry experts believe that higher competition, rising ad costs, and slower client spending in international markets may have contributed to the downturn.
Despite the setback, SilverPush continues to focus on innovation in AI, video recognition, and contextual advertising. The company is expected to strengthen its presence in international markets, especially Southeast Asia and the Middle East, where it has strong client relationships.
The FY25 results reflect the broader trend in the digital advertising ecosystem, where profitability is becoming harder to achieve as competition intensifies and platforms like Google, Meta, and TikTok dominate global ad spends.
Summary Table
| Particulars | FY25 Performance |
|---|---|
| Company | SilverPush |
| Industry | Ad-Tech / Digital Advertising |
| Founded | 2012 |
| Revenue Growth | Slowed in FY25 |
| Net Profit/Loss | ₹18 crore loss |
| Previous Trend | Profit in earlier fiscal year |
| Key Challenge | Competition & rising ad costs |
| Focus Areas | AI, video ads, contextual ads |
| Global Markets | Southeast Asia, Middle East |
