Ad rates on quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart have jumped by nearly 50% in the last year, driven by India’s rapidly growing e-commerce market.
Brands are spending more on sponsored listings, banner ads, and in-app promotions to capture customer attention as demand for instant delivery services continues to rise.
Why Ad Rates Are Rising
- India’s quick commerce sector is witnessing a boom as millions of urban consumers now prefer 10–30 minute deliveries.
- This has turned platforms into high-traffic digital marketplaces, where visibility is critical for brands.
- With competition heating up, brands are willing to pay premium rates to secure top ad spots.
Brands’ Growing Spend
Industry experts estimate that FMCG, beverage, personal care, and packaged food brands are leading the spending race.
For many companies, ad spending on quick commerce has now become as important as traditional e-commerce ads on Amazon and Flipkart.
The Bigger Picture
India’s e-commerce market is set to touch $200 billion by 2027, and quick commerce is a major growth driver.
As consumer adoption increases, ad rates are expected to rise even further, making it a key revenue stream for delivery platforms.
Summary Table
| Factor | Details |
|---|---|
| Ad Rate Growth | 50% surge in the past year |
| Key Platforms | Blinkit, Zepto, Swiggy Instamart |
| Main Advertisers | FMCG, beverages, personal care, packaged food brands |
| Reason for Growth | Rising demand for instant delivery & increased competition |
| E-Commerce Market Outlook | Expected to reach $200 billion by 2027 |
| Impact on Brands | Higher ad spend to maintain visibility |
| Impact on Platforms | Growing ad revenue stream |
| Future Trend | Continued rise in ad rates with consumer adoption |
