Oura, the Finnish smart ring maker, has raised $875 million in a Series E funding round, pushing its valuation to a massive $11 billion. The funding comes at a time when wearable technology, especially smart rings, is booming worldwide, with Oura leading the market.
Founded in 2013, Oura has gained global popularity for its Oura Ring, a sleek health-tracking device that monitors sleep, activity, heart rate, and stress levels. With celebrities, athletes, and tech enthusiasts using it, the company has positioned itself as a leader in next-generation wearable health tech.
Why It Matters
The funding will help Oura expand its product range, grow in new markets, and enhance its AI-driven health insights. The smart ring market is heating up, with competition from Samsung, Noise, and Ultrahuman, but Oura’s premium positioning and brand recognition keep it ahead.
Summary Table
| Detail | Information |
|---|---|
| Company | Oura |
| Funding Round | Series E |
| Amount Raised | $875 Million |
| Valuation | $11 Billion |
| Founded | 2013 (Finland) |
| Product | Oura Ring (smart health-tracking ring) |
| Key Features | Sleep, activity, stress, heart-rate monitoring |
| Market Trend | Rising demand for smart rings and wearable health tech |
The Bigger Picture
Wearables are moving beyond smartwatches, and smart rings are seen as the next big thing in health technology. Analysts predict the global smart ring market could cross $2 billion by 2030, with Oura leading the charge.
With fresh capital, Oura aims to invest in R&D, expand manufacturing, and strengthen partnerships in fitness, healthcare, and consumer electronics.
