25 October, 2025

Nike Launches Project Amplify: World’s First Powered Footwear System

Nike Launches Project Amplify: World’s First Powered Footwear System

Nike has taken a bold leap into the future of footwear with the unveiling of Project Amplify, the world’s first powered footwear system for walking and running. Unlike any other sneaker, Project Amplify uses mechanical assistance to make each step smoother, stronger, and more efficient.

This groundbreaking technology aims to help everyday athletes — not just professionals — move longer distances with less fatigue. Nike describes it as having “a second set of calf muscles” built right into your shoes.


How Project Amplify Works

Project Amplify is more than just a shoe — it’s a complete movement system. It includes:

  • A lightweight motor and drive belt that work together to power each step.
  • A rechargeable cuff battery worn around the calf, connecting to the shoe through a mechanical arm.
  • A carbon-fiber-plated shoe that can function both with and without the powered system.

When the user walks or runs, the system synchronises with their natural movement, reducing the effort needed and providing extra propulsion — much like an e-bike assists pedalling.


Designed for Everyday Athletes

Unlike high-performance racing shoes built for elite runners, Project Amplify targets everyday movers, people who run or jog at a comfortable pace of about 10 to 12 minutes per mile.

The system was tested with hundreds of athletes across millions of steps to ensure comfort, safety, and efficiency. Nike believes this technology could also benefit people who spend long hours on their feet or have limited mobility.


A Step Toward the Future of Wearable Technology

Project Amplify marks a new era in athletic innovation, merging robotics and biomechanics into wearable form. It’s part of Nike’s broader mission to combine sports science with cutting-edge design.

This technology represents a shift from passive footwear, which only cushions impact, to active footwear that enhances human movement. By assisting the lower leg muscles, Project Amplify helps users go farther, faster, and with less strain.


What Comes Next

Project Amplify is currently in its testing and refinement stages. Nike has not yet announced an official release date or price, but it’s expected to launch commercially in the coming years.

Early prototypes have already demonstrated how the technology can transform walking and running into smoother, more powerful experiences. Nike is also exploring how similar technology could be adapted for sports training, rehabilitation, and mobility assistance.


Summary Table

FeatureDetails
Product NameNike Project Amplify
TypePowered footwear system for running and walking
TechnologyMotor, drive belt, rechargeable cuff battery
PurposeAssist everyday athletes for faster, longer, and easier movement
DesignExpected in the coming years
Target AudienceEveryday runners, walkers, commuters
Performance GoalReduces fatigue, enhances stride efficiency
Development StageTesting phase with hundreds of participants
Launch TimelineExpected in coming years
SignificanceMarks Nike’s entry into robotic and powered sportswear technology

Final Thoughts

With Project Amplify, Nike is redefining what a shoe can do. The powered footwear system could revolutionise how people experience walking and running — turning every step into a blend of human motion and mechanical assistance.

Whether it’s for daily exercise, commuting, or simply moving with ease, Project Amplify may soon make powered walking a part of everyday life.