Netflix India reported a 63% jump in net profit to ₹85 crore in FY25, up from ₹52 crore in the previous financial year, driven by strong local content performance and a successful paid-sharing policy.
The streaming giant’s revenue rose by nearly 19% year-on-year, reaching an estimated ₹1,780 crore, according to filings with the Registrar of Companies (RoC).
Industry experts say that Netflix’s focus on Indian originals such as Khufiya, Kohrra, and Heeramandi attracted new subscribers and kept churn low. Additionally, the company’s decision to charge users for password sharing contributed to higher average revenue per user (ARPU).
Netflix India has also been investing heavily in regional language content, partnering with top Indian filmmakers and production houses to expand its footprint beyond metros.
The platform’s improved profitability shows its strategy is paying off in a price-sensitive market dominated by rivals like JioHotstar and Amazon Prime.
Globally, Netflix has seen a surge in subscribers in 2025 after the crackdown on account sharing and the launch of its ad-supported tier in multiple markets.
With a growing focus on “India-first” stories, Netflix aims to continue its double-digit growth in the coming years.
Summary Table
| Particulars | FY24 | FY25 | Change |
|---|---|---|---|
| Revenue | ₹1,500 crore (approx.) | ₹1,780 crore (approx.) | +19% |
| Net Profit | ₹52 crore | ₹85 crore | +63% |
| Growth Drivers | Local content, paid sharing policy, subscriber growth | — |
