Huawei has overtaken Samsung to become the world’s number one foldable smartphone brand, marking a major shift in the fast-growing foldable market.
According to industry reports, Huawei’s strong performance in China and rising global interest in its Mate X series helped it surpass Samsung, which had dominated the foldable category since its launch in 2019.
Huawei now leads the market with innovative designs, competitive pricing, and growing consumer trust, despite facing restrictions in global markets. Meanwhile, Samsung saw a decline in shipments due to increased competition and limited upgrades in its latest Galaxy Z Fold and Flip models.
Why Huawei is Winning
- China Market Power: Huawei holds a massive share in its home market, which is the largest for foldables.
- Advanced Tech: Its devices are praised for durability, battery life, and hinge quality.
- Competitive Pricing: Huawei offers more options across price ranges than Samsung.
What’s Next?
Experts believe the foldable market will expand further as more brands like Oppo, Vivo, Xiaomi, and Honor also enter aggressively. Samsung may need to rethink its strategy to regain leadership.
Summary Table
| Aspect | Huawei | Samsung |
|---|---|---|
| Market Position (2025) | #1 foldable brand globally | #2 foldable brand globally |
| Strengths | Strong China sales, advanced hinge design, wider price range | Global presence, established foldable lineup |
| Weaknesses | Limited access to Western markets | Declining innovation, high pricing |
| Popular Models | Mate X5, Pocket S | Galaxy Z Fold 6, Z Flip 6 |
