FirstClub, a fast-growing quick commerce startup, has raised $23 million in its latest funding round, valuing the company at $120 million. The funding will help the company expand its quality-first quick commerce model, which focuses on delivering premium products quickly and reliably.
The round was led by leading global investors, with participation from existing backers who believe in the company’s vision to bring trust, quality, and efficiency into the highly competitive quick commerce industry.
Unlike many competitors chasing aggressive growth, firstClub is positioning itself as a premium quick commerce platform, prioritising verified suppliers, quality control, and sustainable delivery practices.
The new capital will be used to expand into new cities, strengthen supply chains, improve technology infrastructure, and onboard high-quality vendors.
Industry experts note that while India’s quick commerce market is dominated by speed and discount-driven players, firstClub is carving a niche by focusing on customer trust and a premium shopping experience.
With the latest funding and growing consumer demand for reliable quick commerce, firstClub aims to emerge as a long-term market leader.
Summary Table
| Detail | Information |
|---|---|
| Startup | firstClub |
| Funding Raised | $23 Million |
| Valuation | $120 Million |
| Funding Purpose | Expansion, supply chain, tech upgrades, vendor onboarding |
| Focus | Quality-first quick commerce |
| Investors | Global investors & existing backers |
| Expansion Plan | Enter new cities and strengthen infrastructure |
| USP | Premium, reliable, and trust-driven quick commerce |
| Industry Outlook | Competing in India’s fast-growing quick commerce market |
