The Delhi High Court has dismissed a trademark infringement case filed by Wow! Momo Foods Pvt. Ltd. is against a food joint using the name “Wow Burger.”
Wow! Momo had argued that the use of the word “Wow” in Wow Burger created confusion and diluted its brand identity. The company, which owns popular chains like Wow! Momo and Wow! China claimed exclusive rights over the word “Wow” in the food business.
However, the court ruled that “Wow” is a laudatory and common expression used widely in marketing to show excitement or appreciation. Justice Anish Dayal observed that no business can claim a monopoly over such a generic word, especially in the food industry, where terms like “Wow,” “Super,” or “Best” are often used to attract customers.
The court further noted that the logos, fonts, and trade dress of both brands were different enough to avoid confusion among consumers. As a result, the plea for an injunction was dismissed.
This ruling emphasises that businesses cannot monopolise generic or promotional words, even if they have been used extensively in branding.
Summary Table
| Case | Parties Involved | Court Decision | Key Reason | Impact |
|---|---|---|---|---|
| Trademark Dispute | Wow! Momo vs. Wow Burger | Claim Rejected | “Wow” is a common laudatory word, not exclusive | Businesses cannot monopolise generic terms |
