New Delhi, September 7, 2025 – Speciality coffee brand Blue Tokai Coffee Roasters has announced a major milestone, reaching an Annual Recurring Revenue (ARR) of ₹400 crore. The company, known for popularising artisanal coffee in India, is now expanding its footprint both domestically and internationally.
Founded in 2013 by Mattan and Namrata Pathak, Blue Tokai has built a strong reputation for offering freshly roasted coffee sourced from Indian farms. Over the years, it has grown from a small roastery in Delhi to one of India’s largest speciality coffee brands.
Expansion Plans
- India: The brand is adding more cafés in tier-1 and tier-2 cities, strengthening its presence in metropolitan hubs like Delhi, Mumbai, Bengaluru, and Hyderabad.
- International: Blue Tokai has already set up outlets in Japan and the Middle East and plans to expand further in Southeast Asia.
Key Growth Drivers
- Rising demand for premium coffee experiences in India.
- Strong e-commerce and subscription model for coffee lovers.
- Increasing popularity of speciality coffee culture among young professionals.
The Bigger Picture
India’s coffee market is witnessing a surge as urban consumers seek quality alternatives to instant coffee. With international recognition and strong brand loyalty, Blue Tokai is positioning itself as a global Indian coffee brand.
“Our vision is to put Indian specialty coffee on the world map. Crossing ₹400 crore ARR is just the beginning,” said the founders in a statement.
Summary Table
| Detail | Information |
|---|---|
| Company | Blue Tokai Coffee Roasters |
| Founded | 2013 |
| Founders | Mattan & Namrata Pathak |
| ARR Milestone | ₹400 Crore |
| Expansion in India | More cafés in tier-1 and tier-2 cities |
| International Expansion | Japan, Middle East, Southeast Asia |
| Growth Drivers | Premium coffee demand, e-commerce, youth culture |
| Vision | Make Indian specialty coffee global |
