BigBasket, India’s leading online grocery platform, has recorded a massive 500% surge in sales during Diwali 2025, making it one of the biggest festive season successes in the e-commerce sector.
According to company officials, the surge was driven by strong demand for sweets, snacks, dry fruits, and festive essentials across major cities like Bengaluru, Mumbai, Delhi, and Kolkata. The company also saw a significant increase in new user sign-ups and repeat orders during the festive week.
Record-Breaking Festive Week
BigBasket said that the Diwali 2025 sale saw a fivefold jump compared to last year, fueled by attractive discounts, faster delivery options, and exclusive festive combos. The company’s partnership with local brands and sellers helped boost inventory availability and regional product offerings.
A spokesperson from BigBasket shared that the platform handled over 2 million orders per day during the Diwali week, marking the highest order volume in its history.
AI-Powered Delivery and Expansion
The company credited its AI-driven logistics and expanded delivery network for managing the record-breaking demand efficiently. BigBasket recently launched 30 new dark stores and micro-fulfilment centers across Tier-2 cities to ensure timely deliveries during the festive rush.
Industry analysts believe that this performance cements BigBasket’s position as a leader in the online grocery market, especially against strong competitors like Blinkit, Zepto, and Swiggy Instamart.
Summary Table
| Category | Details |
|---|---|
| Event | Diwali Sale 2025 |
| Company | BigBasket |
| Growth | 500% increase in sales |
| Key Cities | Bengaluru, Mumbai, Delhi, Kolkata |
| Top Selling Items | Sweets, dry fruits, snacks, home essentials |
| Orders per Day | 2 million+ |
| Strategy | AI logistics, festive discounts, local partnerships |
| Competitors | Blinkit, Zepto, Swiggy Instamart |
