Men’s grooming brand Beardo has reported a massive jump in its profit, growing 3.6 times to ₹13 crore in FY25, compared to ₹3.6 crore in the previous financial year. The company’s strong performance highlights the booming demand for men’s grooming products and successful marketing strategies by its parent company, Marico Ltd.
According to filings with the Registrar of Companies (RoC), Beardo’s operating revenue rose 33% year-on-year to ₹140 crore in FY25, up from ₹105 crore in FY24. The company attributed the growth to strong sales of its beard oils, grooming kits, and skincare products.
Founded in 2015 by Ashutosh Valani and Priyank Shah, Beardo quickly became a trendsetter in the men’s grooming space before being acquired by Marico. The brand has leveraged influencer marketing, digital ads, and festive campaigns to expand its customer base.
Beardo has also been expanding into new product lines like face washes, hair care, and fragrances, aiming to position itself as a full-range men’s personal care brand rather than just a beard-care specialist.
Analysts suggest that Beardo’s strong online presence and association with e-commerce platforms like Amazon, Flipkart, and Nykaa have helped drive sales across India’s Tier 2 and Tier 3 cities.
With rising disposable incomes and growing grooming awareness among men, Beardo’s FY25 results reflect a strong comeback and a bright outlook for the men’s personal care industry in India.
📊 Summary Table
| Metric | FY24 | FY25 | Growth |
|---|---|---|---|
| Revenue | ₹105 crore | ₹140 crore | +33% |
| Net Profit | ₹3.6 crore | ₹13 crore | +261% (3.6X) |
| Parent Company | Marico Ltd | — | — |
| Founded | 2015 | — | — |
| Founders | Ashutosh Valani & Priyank Shah | — | — |
