Balaji Wafers, one of India’s most popular snack brands, is reportedly in talks to sell a 10% stake at a valuation of around ₹40,000 crore. Global giants like PepsiCo and homegrown FMCG major ITC are said to be in the race to buy into the Gujarat-based company.
The deal, if finalised, will be a milestone for Balaji Wafers, which has grown from a small regional brand into one of the top players in India’s snack market.
A Homegrown Success Story
Founded in 1974 by the Virani brothers in Rajkot, Balaji Wafers started as a canteen business and gradually expanded into packaged snacks. Today, it is a household name across India with products like potato chips, wafers, and namkeen.
The company commands a strong regional dominance, especially in western India, and has been competing with international brands like Lays, Kurkure, and Bingo.
Why ITC & PepsiCo Are Interested
Both ITC and PepsiCo see the deal as a chance to strengthen their snack portfolio and capture India’s fast-growing packaged food market.
- ITC already has Bingo in its portfolio and could use Balaji’s strong distribution network to grow further.
- PepsiCo, the maker of Lays and Kurkure, may look to consolidate its market share by bringing Balaji under its umbrella.
What This Means for the Market
If the stake sale goes through, it could:
- Push Balaji Wafers into the big league of global FMCG players.
- Trigger more consolidation in India’s snack industry.
- Give consumers wider choices, possibly at competitive prices.
The talks are still at an early stage, but industry experts say a deal at this scale will make Balaji one of the most valuable snack companies in India.
Summary Table
| Detail | Information |
|---|---|
| Company | Balaji Wafers |
| Deal | 10% Stake Sale |
| Valuation | ₹40,000 crore |
| Potential Bidders | ITC, PepsiCo |
| Industry | Packaged Snacks & FMCG |
| Founded | 1974 (by Virani brothers in Rajkot) |
| Key Products | Wafers, potato chips, namkeen |
| Market Impact | Stronger FMCG competition, possible consolidation |
| Status | Early-stage talks |
| Significance | Could make Balaji one of India’s most valuable snack brands |
