Bengaluru-based electric scooter maker Ather Energy has overtaken rival Ola Electric in monthly sales for September 2025, marking a major shift in India’s fast-growing EV market.
According to government data, Ather sold 41,200 scooters, while Ola Electric recorded 38,900 units in September. This is the first time in over two years that Ather has taken the top spot in the premium EV two-wheeler category.
Why It Matters
For the past 24 months, Ola Electric has dominated the EV two-wheeler segment with its aggressive pricing, widespread marketing, and production capacity. But Ather’s consistent focus on premium features, superior ride quality, and robust charging infrastructure seems to have finally paid off.
Industry experts say this could signal the beginning of a more competitive EV market, where product quality and after-sales service matter more than just price.
Factors Driving Ather’s Growth
- New Model Launch: Ather 450 Apex and Rizta series gained strong traction among urban riders.
- Better Charging Network: Ather’s 2000+ charging stations gave it an edge over Ola.
- Customer Loyalty: Strong word-of-mouth and reliability helped boost repeat sales.
Market Outlook
Analysts believe Ola will likely respond with aggressive discounts during the festive season, while Ather may focus on expanding into Tier-2 and Tier-3 cities. The EV battle between the two could shape India’s mobility future.
Summary Table
| Company | September 2025 Sales | Market Share (%) | Key Driver |
|---|---|---|---|
| Ather Energy | 41,200 | 26% | Premium models + charging network |
| Ola Electric | 38,900 | 24% | Affordable pricing + festive offers |
| Others (TVS, Hero, Bajaj) | 77,900 | 50% | Wide dealer network + hybrids |
