Ad rates for the upcoming India vs Pakistan Asia Cup clash have fallen by nearly 15–20% compared to earlier expectations, according to media buyers and advertisers.
The India-Pakistan match is usually one of the most sought-after advertising events in cricket, attracting massive viewership and commanding premium rates. However, this year, factors such as economic uncertainty, cautious ad spending, and multiple big-ticket sports events have contributed to the dip.
Industry sources said that 30-second ad slots, which were earlier quoted at a higher premium, are now being sold at 15–20% lower rates. Broadcasters are still expecting strong demand, but many advertisers are negotiating aggressively due to budget constraints.
Despite the fall, experts believe the India-Pakistan rivalry will still draw millions of viewers and deliver high visibility for brands. The decline in ad rates may also make it easier for new and mid-sized advertisers to participate.
A senior media planner said, “Even with reduced rates, this match will remain the single biggest advertising property of the year for broadcasters.”
With the Asia Cup seen as a warm-up before the ICC Champions Trophy and World Cup cycles, advertisers may be saving budgets for those larger events.
Summary Table
| Key Point | Detail |
|---|---|
| Event | Asia Cup 2025 – India vs Pakistan match |
| Ad Rate Drop | 15–20% compared to earlier expectations |
| Reason | Economic slowdown, cautious ad spending, upcoming major tournaments |
| Ad Slot Impact | Economic slowdown, cautious ad spending, and upcoming major tournaments |
| Broadcaster View | Still the biggest advertising property of the year |
| Benefit | More affordable entry for mid-sized advertisers |
| Future Outlook | Budgets likely reserved for ICC events |
