Apple has officially announced the shutdown of its Clips app, the short-form video creation tool launched in 2017. The app, once designed to compete with platforms like TikTok and Instagram Reels, will no longer be available on the App Store starting October 2025.
The decision comes as part of Apple’s move to simplify its app ecosystem and focus more on AI-driven creative tools within the Camera and Photos apps.
📱 About the Clips App
The Clips app was introduced in April 2017, allowing users to shoot and edit short videos with effects, filters, captions, and music — all optimised for social media sharing. It gained attention initially but struggled to maintain user engagement in the fast-changing world of video platforms.
Despite regular updates, Clips never achieved the viral popularity of TikTok or Instagram Reels. Most users preferred using Apple’s native iMovie or third-party editing apps with broader social sharing features.
Apple’s Statement
In an official note, Apple confirmed that Clips will be discontinued and users will no longer receive updates or support. Existing users can continue to access their downloaded videos, but app functionality may degrade over time due to lack of updates.
Apple also hinted that future iOS updates will bring advanced AI editing tools to the Photos app, helping users create social-ready content directly without needing a separate app.
Why Apple Is Ending the Clips App
- Low user adoption: The app failed to compete with dominant social video platforms.
- Overlapping features: Apple’s other apps already include similar tools.
- Focus on AI: Apple is investing heavily in Apple Intelligence and on-device AI editing.
- Ecosystem cleanup: Streamlining underused apps to focus on higher-impact tools.
What’s Next for Apple Users
With Clips gone, Apple is expected to introduce smart video features inside the Camera and Photos apps, possibly powered by its upcoming Apple Intelligence technology. These may include automatic caption generation, style filters, and one-tap sharing to social media.
Summary Table
| Feature | Details |
|---|---|
| App Name | Apple Clips |
| Launch Year | 2017 |
| Discontinued | October 2025 |
| Main Purpose | Short-form video creation with effects and music |
| Reason for Shutdown | Low usage, overlap with other apps, focus on AI tools |
| Replacement | New AI video editing tools in Photos and Camera apps |
| Impact on Users | App removed from App Store; limited support for existing users |
