Apple has achieved a major milestone in India — crossing 10% market share for the first time in the country during Q3 2025, according to the latest industry reports. This marks a historic high for the iPhone maker, showing how rapidly Indian consumers are shifting toward premium smartphones.
In India: A Key Market for Apple
Apple’s growth in India has been steady over the last few years, but Q3 2025 was exceptional. The brand capitalised on the festive season, strong trade-in programs, and local production of iPhones in India under the “Make in India” initiative.
Industry experts believe Apple’s decision to assemble the latest iPhone models locally helped it reduce import costs and make pricing more competitive, boosting sales.
Expert Take
According to market analysts, Apple’s 10% share indicates that Indian consumers are now more open to premium smartphones, particularly with the availability of EMI options, discounts, and exchange deals, making iPhones more accessible.
The company is also expanding its retail footprint, with two Apple Stores in India (Mumbai and Delhi), and plans to open more in 2026, thereby enhancing brand visibility and trust among buyers.
What’s Next for Apple in India?
With India becoming a strategic market, Apple plans to increase local production to 25% of global iPhones by 2027. The company’s long-term vision includes making India a major export hub and its second-largest market after the U.S.
Key Takeaways
- Apple captures record 10% market share in India (Q3 2025).
- Local manufacturing and festive sales boosted growth.
- iPhone 14 and 15 series led the surge.
- The premium smartphone market is expanding rapidly.
- Apple aims to make India a major global production center.
Summary Table
| Key Metric | Details (Q3 2025) |
|---|---|
| Apple Market Share | 10% (Record High) |
| Previous Quarter | 7.5% |
| Growth (QoQ) | +33% |
| Top Models Sold | iPhone 14, iPhone 15, iPhone 15 Plus |
| Leading Cities | Delhi, Mumbai, Bengaluru, Hyderabad |
| Premium Segment Share (>₹45,000) | 60% |
| Market Drivers | Local manufacturing, festive demand, trade-in offers |
| Competitors | Samsung, Xiaomi, OnePlus |
