Apollo Tyres has signed a major deal with the Board of Control for Cricket in India (BCCI) to become the official jersey sponsor of the Indian men’s and women’s cricket teams until 2027. The partnership will see Apollo Tyres’ logo appear on the front of the Indian team jerseys across all formats—Tests, ODIs, and T20Is.
The sponsorship will officially begin from India’s upcoming home series and will cover three years, replacing the previous jersey sponsor.
Key Details of the Deal
- Sponsor: Apollo Tyres
- Duration: Until 2027
- Coverage: Indian men’s, women’s, and U-19 teams
- Placement: Logo on the front of the jersey
- Events Covered: All ICC tournaments, bilateral series, and domestic matches involving Team India
Apollo Tyres, headquartered in Gurugram, is one of India’s leading tyre manufacturers with a strong global presence. By associating with cricket, the company aims to strengthen its brand visibility both in India and internationally, as cricket enjoys a massive international fan base.
This partnership marks another milestone in Apollo Tyres’ sports marketing journey, as the brand has previously partnered with top football clubs like Manchester United and Borussia Dortmund.
What This Means for Indian Cricket
The BCCI’s sponsorship deals are among the most valuable in global sports, and Apollo Tyres’ entry highlights the growing commercial appeal of Indian cricket. With upcoming tournaments like the ICC Champions Trophy 2026 and ICC Cricket World Cup 2027, the brand is set to gain worldwide exposure.
Summary Table
| Detail | Information |
|---|---|
| Sponsor | Apollo Tyres |
| Duration | Until 2027 |
| Teams Covered | Men’s, Women’s, and U-19 Indian cricket teams |
| Logo Placement | Front of the jersey |
| Events Covered | ICC tournaments, bilateral series, and domestic matches involving Team India |
| Company Background | Leading Indian tyre manufacturer with global presence |
| Previous Partnerships | Football clubs like Manchester United and Borussia Dortmund |
