Amazon Pay India, the digital payments arm of e-commerce giant Amazon, has reduced its net losses to ₹866 crore in FY25, a notable improvement from ₹1,106 crore in FY24, even as its revenue fell by 7% year-on-year to ₹2,195 crore.
The company attributed the narrower losses to cost optimisation, operational efficiency, and a focus on strategic partnerships in the payments ecosystem.
Despite the revenue dip, Amazon Pay has continued to expand its user base through UPI payments, bill payments, and merchant integrations. The firm also strengthened its position in the digital payments market by introducing new cashback programs and credit-linked offers.
According to regulatory filings, expenses declined to around ₹3,061 crore in FY25 from ₹3,301 crore in the previous fiscal year, reflecting a more disciplined approach to spending.
Industry analysts note that the payments sector remains highly competitive, with strong players like PhonePe, Google Pay, and Paytm dominating the UPI ecosystem. However, Amazon Pay’s integration with the larger Amazon India platform continues to drive steady engagement.
Summary Table
| Particulars | FY25 (₹ crore) | FY24 (₹ crore) | Change (%) |
|---|---|---|---|
| Total Revenue | 2,195 | 2,360 | -7% |
| Net Loss | 866 | 1,106 | -22% |
| Total Expenses | 3,061 | 3,301 | -7% |
| Key Focus Areas | UPI, Credit, Bill Payments, Merchant Growth | — | — |
| Competitors | PhonePe, Google Pay, Paytm | — | — |
💬 Company Outlook
Amazon Pay aims to strengthen its footprint in India’s booming fintech ecosystem by introducing more localised solutions for small merchants and customers. The company is also exploring deeper integration with Amazon’s e-commerce and Prime ecosystems to enhance transaction frequency and customer loyalty.
