Amazon has unveiled “Lens Live”, an AI-powered shopping tool that let users shop instantly by scanning real-world objects with their smartphone camera. The feature enables customers to point their camera at any product, such as clothes, electronics, or home items and instantly find similar items available on Amazon.
The move signals Amazon’s push into visual commerce and AI-driven shopping, a growing trend as retailers race to enhance personalisation and reduce friction in online shopping.
“Lens Live” is designed to simplify product discovery. Instead of typing descriptions or searching manually, customers can capture objects through their camera in real-time, and Amazon’s AI will match them with relevant products from its vast catalogue.
Industry experts see this as a direct challenge to Google Lens and Pinterest Lens, strengthening Amazon’s dominance in the e-commerce sector. With rising consumer expectations for speed and convenience, AI-driven features like this could redefine how online shopping evolves in the future.
Summary Table
| Feature | Details |
|---|---|
| Tool Name | Amazon “Lens Live” |
| Technology | AI-powered real-time visual search |
| Function | Faster product discovery, AI personalisation |
| Competitors | Google Lens, Pinterest Lens |
| Benefits | Faster product discovery, AI personalization |
| Availability | Expected to roll out globally in phases |
| Impact on E-commerce | Enhances visual commerce, boosts Amazon’s shopping ecosystem |
