Amazon is preparing to make a big move in the augmented reality (AR) space with the launch of two AR glasses in 2026. According to industry insiders, the company is working on “Jayhawk” and “Amelia”, both designed to merge digital experiences with everyday life.

While Amazon has tested AR and smart devices in the past, this marks its boldest step into wearable technology. Reports suggest that the two models will target different audiences—one for everyday consumers and the other for advanced use cases like productivity, shopping, and entertainment.

What We Know So Far

• Jayhawk is expected to be the lighter, consumer-focused AR glasses, offering features like navigation, notifications, and Alexa integration.
• Amelia could be the premium version, with more powerful AR experiences including immersive shopping, 3D media, and workplace tools.
• Both devices will be deeply connected to Amazon’s ecosystem, from Alexa to Prime Video and even its e-commerce platform.

Why It Matters

The AR market is heating up, with players like Apple (Vision Pro), Meta (Quest), and Google already pushing immersive tech. Amazon’s entry could redefine shopping and entertainment, especially if AR glasses become an everyday accessory.

If successful, “Jayhawk” and “Amelia” could change how people browse products, watch shows, or even communicate—making AR more accessible to millions.

Release Timeline

Amazon has not given an official launch date yet, but reports point to a 2026 release window. Pricing details are still under wraps, but the company may aim for a competitive price to challenge rivals.

Summary Table