This year’s Dhanteras 2025 witnessed record-breaking spending of over ₹1 lakh crore, marking one of the biggest festive shopping sprees in India’s history. From gold and silver to cars, bikes, and electronics, Indian consumers opened their wallets wide, signalling strong consumer confidence ahead of Diwali.
According to trade bodies like CAIT (Confederation of All India Traders), the surge in sales came from both urban and rural markets, boosted by rising disposable incomes and attractive festive offers.
What Indians Bought This Dhanteras
- Gold & Silver: Sales crossed ₹45,000 crore as jewellery shops witnessed heavy rush across major cities like Delhi, Mumbai, and Jaipur.
- Automobiles: Cars and two-wheelers saw over ₹20,000 crore in sales, aided by festive discounts and new launches.
- Electronics & Appliances: ₹15,000 crore worth of gadgets, smart TVs, and appliances were sold.
- Real Estate & Furniture: ₹10,000 crore in housing-related purchases and home décor.
- Other Goods: Around ₹10,000 crore spent on utensils, clothes, and gifts.
Summary Table:
| Category | Estimated Spending (₹ Crore) | Key Highlights |
|---|---|---|
| Gold & Silver | 45,000 | Homebuyers and renovators are active before Diwali |
| Automobiles | 20,000 | Surge in car and bike sales; festive offers boosted demand |
| Electronics & Appliances | 15,000 | High sales of smartphones and smart TVs |
| Real Estate & Furniture | 10,000 | Homebuyers and renovators active before Diwali |
| Other Goods (Utensils, Clothing, Gifts) | 10,000 | Household and festive shopping sprees |
| Total Estimated Spending | 1,00,000+ | Record Dhanteras sales across sectors |
Gold Still Rules, But New Trends Emerge
While gold and silver continued to dominate, this year saw a sharp rise in digital gold and UPI-based jewellery payments. Many buyers opted for small gold coins, silver idols, and lightweight ornaments, indicating a balanced approach between tradition and budget.
E-commerce platforms like Amazon and Flipkart also reported strong festive season growth, with rural participation at an all-time high.
Economic Outlook: Positive Consumer Sentiment
Economists say the record ₹1 lakh crore spending shows robust post-pandemic economic recovery and rising middle-class purchasing power. It also reflects increasing consumer trust in India’s economy ahead of the festive season.
“This Dhanteras has set new benchmarks for India’s retail and jewelry sectors. The festive spirit clearly aligns with economic optimism,” said Praveen Khandelwal, CAIT Secretary General.
Key Takeaway
India’s festive spirit shone bright this Dhanteras 2025, as record consumer spending crossed ₹1 lakh crore, proving that the nation’s love for gold, gifts, and celebration remains as glittering as ever.
