India’s popular youth fashion brand WROGN, co-owned by cricket star Virat Kohli, has reported a net loss of ₹75 crore in FY25, despite steady growth in sales. The brand, which targets millennials and Gen Z with its trendy apparel and accessories, continues to face challenges in profitability as marketing and expansion costs weigh heavily.
Financial Performance in FY25
According to filings, WROGN’s operating revenue rose 14% year-on-year to ₹512 crore, driven by strong sales in online and offline channels. However, high spending on advertising, celebrity endorsements, and retail expansion led to mounting losses.
The company said it remains focused on brand growth, customer loyalty, and expanding into new product categories, even if profitability takes longer.
Virat Kohli’s Role and Brand Positioning
Launched in 2014, WROGN is one of the first Indian celebrity-led fashion labels. With Virat Kohli’s massive fan following, the brand built a strong identity around youth culture, streetwear, and casual fashion.
However, increasing competition from global fast-fashion players like H&M, Zara, and Uniqlo, along with homegrown rivals such as Bewakoof and HRX, has made the market tougher.
Future Outlook
Industry experts believe WROGN needs to balance brand-building with operational efficiency. While losses remain high, the strong brand recall and Virat Kohli’s continued association may help the company achieve profitability in the long run.
Summary Table
| Particulars | FY25 Performance |
|---|---|
| Operating Revenue | ₹512 crore |
| YoY Growth | 14% |
| Net Loss | ₹75 crore |
| Key Challenge | High marketing & expansion costs |
| Celebrity Endorser | Virat Kohli |
| Founded | 2014 |
