Meta has officially launched its latest wearable – the Oakley Meta Vanguard sports glasses, priced at $499. The new smart eyewear combines Meta’s advanced augmented reality (AR) technology with Oakley’s sporty design, targeting fitness enthusiasts, athletes, and tech-savvy consumers.
The Oakley Meta Vanguard glasses are designed to provide real-time performance data, immersive AR overlays, and hands-free connectivity. They feature lightweight frames, polarised lenses, voice assistant integration, and compatibility with Meta’s fitness and social apps.
With a strong push into wearable tech, Meta aims to create a seamless link between fitness, social interaction, and digital experiences. The Vanguard glasses allow users to track workouts, receive live updates, capture moments, and stay connected without reaching for their phones.
At $499, Meta is positioning the product as a premium sports wearable, competing with smartwatches and AR glasses from companies like Apple, Google, and Snap. The launch also highlights Meta’s strategy of collaborating with established lifestyle brands like Oakley to appeal to both performance-driven athletes and style-conscious users.
Industry experts believe the Oakley Meta Vanguard could redefine sports eyewear by merging cutting-edge AR features with comfort and durability. However, its success will depend on consumer adoption and how well Meta can build an ecosystem of apps and experiences around it.
Summary Table
| Detail | Information |
|---|---|
| Product Name | Oakley Meta Vanguard Sports Glasses |
| Company | Meta in collaboration with Oakley |
| Price | $499 |
| Category | Smart Sports Glasses / AR Wearable |
| Key Features | Meta, in collaboration with Oakley |
| Target Audience | Athletes, fitness enthusiasts, tech users |
| Competition | AR overlays, fitness tracking, voice assistant, polarised lenses, Meta apps |
| Launch Goal | Apple Vision Pro (light wearables), Snap Spectacles, Google Glass spin-offs |
