FarmDidi, a women-led food startup, has raised ₹7 crore in a seed funding round to expand its pickle and homemade food products brand. The round was led by investors who believe in the company’s vision of empowering rural women through entrepreneurship.
Founded with a mission to bring authentic, homemade-style pickles and condiments to Indian households, FarmDidi works closely with women self-help groups across rural India. The startup helps these women turn their traditional cooking skills into a sustainable source of income.
The new funding will be used to scale operations, expand product distribution, improve technology for supply chain management, and strengthen branding. With this support, FarmDidi plans to reach 1 million households in the next 5 years while empowering thousands of rural women with livelihood opportunities.
Speaking about the funding, the founders said that their aim is not just to grow a food brand but also to create a strong social impact by uplifting women in villages.
FarmDidi’s unique selling point lies in combining authentic Indian flavours with a purpose-driven mission, making it stand out in the growing packaged food sector.
Summary Table
| Detail | Information |
|---|---|
| Startup | FarmDidi |
| Funding Round | Seed |
| Amount Raised | ₹7 Crore |
| Sector | Food & FMCG (Pickles, Homemade Foods) |
| Mission | Empower rural women through entrepreneurship |
| Use of Funds | Scaling operations, distribution, branding, supply chain tech |
| Future Goal | Reach 1 million households in 5 years |
| Impact | Thousands of rural women to gain a sustainable income |








