Zupee, once a leading real-money gaming startup in India, has shifted its focus to new ventures after strict regulations on online gaming. The company is now betting on short video content and astrology-based services to keep its large user base engaged.

The move comes after the government’s ban on real-money gaming platforms, which affected several startups in the space. Zupee, known for its skill-based games and cash rewards, had to rethink its strategy to survive in a rapidly changing market.

According to industry reports, Zupee is building a short video platform to tap into India’s growing appetite for quick entertainment, competing with apps like Moj, Josh, and Instagram Reels. Alongside, the company is exploring astrology and horoscope services, a sector with high demand in India.

This pivot highlights how gaming startups are diversifying into content and lifestyle services to stay relevant. With more than 500 million Indians consuming short videos and astrology apps seeing steady growth, Zupee’s new direction could open fresh revenue streams.

Industry experts say this shift could also help Zupee rebuild investor confidence, as gaming bans have made fundraising tougher for real-money gaming companies. Whether this gamble pays off remains to be seen, but it shows how startups are adapting to India’s fast-changing digital economy.

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