Flipkart Plans AI-Powered Facelift Ahead Of Festive Sales
Bengaluru-based e-commerce giant Flipkart is preparing for India’s festive shopping season with an AI-powered facelift across its platform. The Walmart-owned company is revamping its search, recommendations, and customer experience features by integrating generative AI and machine learning tools to improve personalisation and boost sales during its flagship Big Billion Days Sale 2025.
According to company insiders, Flipkart is deploying AI chatbots, smarter product discovery tools, and enhanced visual search to make shopping more intuitive for customers. The move comes as rival Amazon India and Reliance’s JioMart are also doubling down on AI-driven retail experiences.
Industry experts estimate that festive sales contribute 30–35% of annual revenues for major e-commerce players, making technological innovation a crucial differentiator. With AI-led improvements, Flipkart aims to not only attract more first-time buyers but also increase average order value (AOV) and conversion rates.
“AI is redefining how Indians shop online. From personalised deals to faster support, Flipkart’s AI-first strategy is about giving every shopper a customised experience,” said a retail analyst tracking the sector.
The upcoming festive season is expected to witness record-breaking online spending, with reports suggesting India’s e-commerce market may cross $15 billion in sales during Diwali 2025 alone. Flipkart’s AI facelift could give it a critical edge in winning consumer loyalty in this fiercely competitive market.
Summary Table:
| Metric | Details |
|---|---|
| Company | Flipkart (Walmart-owned) |
| Initiative | AI chatbots, personalised recommendations, visual search, improved product discovery |
| Key Features | Amazon & JioMart are also adopting AI-driven retail |
| Launch Timeline | Ahead of Big Billion Days Festive Sale 2025 |
| Market Context | AI chatbots, personalised recommendations, visual search, and improved product discovery |
| Festive Sales Contribution | 30–35% of annual revenue |
| Projected Festive Market 2025 | $15 billion in online sales |
| Strategic Goal | Boost customer engagement, AOV, and conversion |
